The metaverse and % have already jumped Phone Number List the pool of virtual worlds on platforms such as Second Life, Decentral and, Alphaviruses or Next Earth. Along these same lines, 18% of consumers anticipate entering the metaverse soon and can perfectly imagine themselves developing in virtual universes. The Phone Number List that people are most eager to sink their teeth into the metaverse are travel (48%), gaming (46%) and education (45%). 41% also like virtual universes as spaces focused on social contact and shopping and 37% believe that the Phone Number List holds many possibilities from the point of view of experiences of a cultural nature.
The metaverse is a veritable orchard of Phone Number List opportunities for advertisers The OMD study infers (and this is important data for advertisers) that a more than respectable number of consumers are more willing to be Phone Number List by the metaverse and do so without too many reservations. According to OMD, potential application areas for this newer technology include virtual event sponsorship, virtual shopping sessions, and commercial Phone Number List of NFTs. In virtual universes, advertisers can also use "eye tracking" to track trends in real time and the emotions that lie behind such trends.
The metaverse is in many ways the internet of Phone Number List future, a universe where real and virtual worlds will seamlessly amalgamate," emphasizes Sophie-Lulu Bloch, social media expert at OMD. In the metaverse, targeting could also gain even greater precision, which will probably attract the attention of many advertisers in the face Phone Number List the imminent demise of cookies. The colossal amount of data that is handled in the metaverse can, however, be a problem and open the spigot of reluctance among consumers. “Since the metaverse is Phone Number List virtual world where users can move, shop, and even work, a lot of data is also collected about them.