Original video animation services, or animated movies and TV shows developed specifically for home video formats, have grown rapidly in the entertainment industry, notably in Japan where it first appeared. OVA, however, also shows potential as a novel way to spread a business promotional message, particularly if your target group is tech-savvy and entertainment-focused. Here are five various ways that animation may be used to establish or improve a brand or just tell a narrative.
Create an environment that is supportive of your message by using Yamaha's animated "Master of Torque" video series. It contains short, two- to seven-minute-long narratives about various individuals going on all kinds of adventures, many of which include riding Yamaha motorbikes. It's a subtle way of saying that the Yamaha motorcycle is remarkable since the good people always appear to outrun the evil guys.