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md mukter
Jul 13, 2022
In Wellness Forum
that we need to take action before continuing to optimize the rest of the strategy. We can also correlate it with the average time spent visiting the web. Conversion funnel . Usually, this KPI is literally displayed as a funnel chart that reflects the different stages clipping path service of the conversion process and the users that have reached each of them. Essential to optimize the steps of the funnel and quickly detect those with a high dropout rate. Customer acquisition cost. An essential previous step to be able to adequately measure the return on investment. Customer lifetime value . That is, the amount of revenue a customer generates throughout their entire relationship with the brand, including repeat purchases over time. Return on investment . This metric is the KPI par excellence, since it tells us if the budget that we are investing in marketing is being profitable for us. To get the most out of it, we have to be able to differentiate between channels, campaigns and actions, to rule out those that fail to show a positive ROI and focus the budget on the most profitable ones. If we combine it with the previous two, we can quickly see if we are interested in reducing the cost of acquiring each client or if, on the contrary, it is better to focus on retaining them to increase their lifetime value. Metrics for the sales dashboard Monthly sales growth. Normally, we set the checkpoints at the beginning and end of each month, as they allow us to better compare the data with each other. When configuring your dashboard, you can have the results displayed comparing the last 30 days, the last calendar month or the current month with the same month last year. Average sales margin. To improve results, it is essential to know not only the amount of total sales,
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