Keyword research is the foundation upon which all good search marketing campaigns are built. Targeting relevant, high-intent keywords, structuring campaigns into logical and relevant ad groups, and eliminating unnecessary negative keywords are all steps advertisers must take to create effective PPC campaigns. You should also do keyword research to inform your content marketing efforts and drive organic traffic. Sometimes, however, you really need to understand what your competition is doing. What keywords are my competitors using? Competitive keyword analysis is one of the most effective ways to compete in a crowded space and gain a crucial advantage over other businesses in your industry. So how do you actually find the keywords your competitors are targeting in their paid and organic search campaigns? Here are eight competitor keyword research tools and tactics you can use cell phone number list to find competitor keywords, so you can follow the Joneses (or leave them in the dust). We've talked about BuzzSumo many times in the past, and that's because it's awesome. (And no, BuzzSumo didn't pay me to say that.) For content marketers, it's pretty much the perfect tool for competitive analysis, and one of BuzzSumo's strengths is d identify potential competitors you may not have known about. For example, most digital marketers are familiar with Moz. They produce great content, develop their own suite of awesome tools, and also have a great annual conference. If you run an SEO blog or publish SEO-related content, you probably already know that Moz is one of your toughest competitors. But what about smaller, freelance sites that also perform well? Obviously, we're not interested in the first two results, as they both relate to South Korean actress Park Seo Joon. But what about the next two results? Both were posted by Mike Johnson on a site called getstarted.net - a site I had never heard of before doing this research. Check out those social share numbers, though – over 35,000 shares for every post! This gives us a great starting point for our competitive intelligence research, but we need to go further. Fortunately, BuzzSumo's competitive analysis tools are top-notch.